How To Build Traction For Your Business
Real estate agents have endless ways they can spend money on their business. You can hire support staff. You can invest in marketing. You can pour money into advertising, networking, client gifts and general operating costs. What most agents do not do is take the time to create a real budget for themselves or track whether those expenses are producing any meaningful return. Stepping into the CEO seat and treating your business like a business is one of the core focus areas I work on with agents. If you want to scale smarter, you need to know where your time and money are going and whether those investments are actually helping you grow.
I recently read Traction by Gabriel Weinberg, which I highly recommend. The book outlines a simple way to approach growth. Instead of bouncing between random ideas or trying small experiments with no real measurement, Traction encourages you to methodically test different channels and observe what actually works. There are nineteen different marketing channels in the framework, and the point is not to try everything. The point is to figure out which one or two channels are actually producing results for your business.
For real estate agents this ties directly to your operations and the way you approach growth. Many agents try new ideas because they feel pressure to stay active. They post occasionally on social media. They mail postcards for a few weeks. They dabble in lead generation and hope something lands. In practice, the more effective approach is to test a few strategies at a time and track your outcomes as much as possible. If something is not working after a reasonable period (which is usually three to six months), we adjust. Even an insight like a campaign that is not generating leads is valuable because it gives you direction.
When every dollar matters, this level of intention brings clarity and confidence. Over time it shapes the way you operate. You start thinking differently about how you invest in marketing, how you use your time, and how you evaluate opportunities. It becomes part of how you run your business.
As a Fractional COO, I look at your business from a holistic perspective and think carefully about which strategies are worth testing based on your goals, market, budget, price point and capacity. I do not apply a one size fits all playbook; I work with you to understand your strengths and priorities so you can grow with intention instead of guesswork.
If this resonates and you want a more structured and strategic approach to growing your business, I’m happy to talk about what that could look like. Reach out via email here, and click here to learn more about the type of operational and strategic support I offer for busy real estate agents.
