Client Gifting Tips From a Top Agent Team’s Director of Operations
Are you unsure what to give for the holidays or who should be on your gifting list. As a former Director of Operations for a top real estate team in New York City, I have researched, sourced, and helped order an endless variety of gifts. I know how overwhelming and time consuming the process can feel. Some agents spend so much time trying to choose the perfect item that they end up giving nothing at all. The holidays are one of the easiest opportunities to reconnect with your sphere, so try not to overthink it. It is almost always better to send something simple than to send nothing.
The good news is that holiday gifting does not need to be expensive or complicated. It also does not need to be tied to real estate. Here are a few tips that can help you approach the season with more ease and clarity:
If you are on a budget, a thoughtful handwritten note goes a long way. A simple, sincere message feels personal, and it arrives as a welcome surprise during a time of year when people want to feel connected. Try to send it early so it does not get buried in the holiday mail rush.
If you send a family holiday card, consider sharing it with clients as well. It feels genuine, warm, and personal, and it reminds people that they are part of your world outside of transactions and deals.
If writing notes is not realistic for you this year, consider offering your holiday wishes with a quick phone call. A few minutes of your time can feel just as meaningful, and it creates a natural moment to reconnect.
I also love gifting from local New York City businesses. Supporting neighborhood shops shows your connection to the community, and it often leads to great conversations with clients. Some of my favorite options include gift boxes from Tin Building at the Seaport, classic treats from Zabar’s, and the cookie subscription from Mah ze Dahr.
If you want to do something memorable, consider hosting a themed event. A gingerbread making afternoon is perfect for families, and a holiday bake off with proceeds going to a local charity can bring people together in a meaningful way. When you create experiences instead of only sending items, you strengthen your relationships and give your clients something to look forward to. Use your own connections to collaborate and make the event special.
For many agents, the most effective approach is to focus on a smaller group of people. Prioritize your VIP clients, select past clients, and the referral partners who have supported your business throughout the year. Thoughtful gifting is not about quantity. It is about building genuine relationships in a way that feels natural to you.
Learn more about the operational support I offer for real estate agents in New York City.
