Why a Fractional COO Is The Smart Choice for Real Estate Teams
Strategic Thinking vs. Transaction Focus
Traditional Operations Managers often focus narrowly on transaction management. While important, this misses the bigger picture. As a Fractional COO, I approach your business holistically—looking at long-term growth strategy, not just deal-by-deal operations.
This means analyzing your business metrics, identifying bottlenecks, and implementing processes that scale. I want to help you work both in and on your business.
Experience That Matters
There are common dilemmas when hiring a Director of Operations or Operations Manager to run your real estate business: a candidate may come with limited experience in real estate operations, they may be good at one area of the business but lack skills in another, or they may be ‘desk job-focused’ and not think about how they can make you more successful. As a Fractional COO, I brings 10+ years of experience working with top-performing agents and teams and I take an individual mindset about your own strengths and goals. This means you get proven processes from day one—not someone figuring it out as they go.
Flexibility When You Need It
Not every team needs a full-time hire. Sometimes you just need help streamlining a few key areas of your business. A Fractional COO gives you experienced leadership without the full-time commitment and expense.
Need help for 10 hours a week? Or maybe 20 hours during your busy season? A fractional arrangement gives you exactly what you need, when you need it—without paying for downtime.
Specialized Expertise Through a Team Approach
One person rarely excels at everything. The beauty of the fractional model is assembling the right specialists for each aspect of your business. Here’s one model I’ve seen work well:
A Fractional COO for strategy and systems
A dedicated and experienced Transaction Coordinator who focuses solely on deals, board packages, and communication with management companies (but who you can trust to communicate with your clients!)
Specialized marketing support for content and lead generation
This type of team approach means each area of your business gets expert attention rather than just adequate coverage from a generalist.
The most successful agents I work with have realized that the traditional "hire an assistant who does everything" model has limitations. By leveraging fractional leadership, you get senior-level expertise guiding your operations while maintaining the flexibility to scale resources up or down as your business evolves.
For teams looking to grow strategically without the commitment of multiple full-time hires, a Fractional COO could be right for you. Let’s chat!
