How To Build Traction For Your Business
Agents have a lot of ways to spend money on their business—personnel, client gifts, networking, advertising and marketing, administrative and operating costs, and more. Unfortunately, many agents don’t take the time to create a budget for themselves, nor do they adequately track their expenses or how those expenses relate to ROI. Stepping into the CEO seat and treating your business like a business is one of the key focus areas I work on with agents. If you want to scale smarter, you need to know what you’re putting in, and whether what you’re putting in is actually moving the needle for your productivity and efficiency.
I recently read a book called Traction by Gabriel Weinberg (which I highly recommend). On a high level, Traction offers a practical mindset toward growing any business by methodically testing and evaluating different marketing channels until you find the ones that actually work. The book outlines 19 different marketing channels and makes the case that you don’t need to do all of them—you need to figure out which one to three are actually producing results and focus your efforts there.
In practice, that means we take a more thoughtful and structured approach to marketing. Instead of randomly trying a handful of tactics at varying low budgets to see what sticks, I encourage agents to test a few strategies at a time and track the results as much as possible. If something isn’t working after a reasonable period (usually three to six months), we pivot. Even the insight that a particular approach isn’t generating leads or engagement is valuable. That data gives us direction.
In a world where every dollar spent matters, this kind of process brings clarity and builds confidence in your decisions. Over time, it starts to shape the way you approach your business overall—not just how you spend on marketing, but how you allocate your time, evaluate opportunities, and plan for growth.
As a Fractional COO, I look at your business holistically and think critically about which strategies are worth testing and how best to execute them based on your experience, goals, and budget. I don’t replicate what works well for one agent across the board. I work with you to figure out what makes sense for your business specifically—so that you’re not just working hard, but working on the right things.
If this resonates and you’re looking to take a more strategic and intentional approach to how you grow, I’d be happy to talk more about what that could look like for your business. Reach out via email here.
